Solution

The brand concept we created was a mechanical pencil company that would offer a subscription service where eraser and lead replacements could be shipped directly to the customer’s door. Using unique geometric shapes for the product boxes combined with an ultra bright, poppy color scheme, this packaging is sure to be attention grabbing. Since new art supplies are so precious, we wanted to create an experience for the customer that harkens back to the feeling of opening a new pack of crayons as a child. Exciting, fun, and full of possibilities.