CHALLENGE

Create a logo, color scheme, typeface, and business card for the client, Peacock Tail Designs, who creates custom fine finishes for walls, furniture and cabinetry. We wanted to represent the peacock tail in a way that is elegant and lush, with nods to the art deco art style of the 1920’s.

PEACOCK TAIL DESIGN

Branding Identity, Logo Design

Solution

We created a delicate and simple representation of a peacock feather to be used as the brand mark for the main logo. Combined with elegant 1920’s typefaces and an expensive color palette of jewel tones and golds, the logo and branding gives an heir of excellence and quality to the customer. The peacock icon is versatile and can be used in patterns or on its own as an alternate logo.

CLIENT

Peacock Tail Designs

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Fruit Boots