Fruit Boots roller skates
Branding Identity, Logo Design, Packaging
CHALLENGE
Create a concept for a brand along with its target demographic, mission, and vision. Then, conceptualize the brand identity for this brand. What would their packaging look like? How would they appeal to their target customer?
Solution
We created Fruit Boots, a sustainably made roller skate company who’s goal is to reclaim the term “Fruit Boots” and empower anyone to start skating. The visual identity is intended to be fun and approachable in order to appeal to a teens and young adults that range from beginner to intermediate skill levels and value supporting brands that are ethically and morally aligned with their own beliefs.
PROFESSOR
Shawn Hileman
